Raising capital for a startup or small business is without question one of the most challenging aspects of growing a business. This one day workshop aims to help entrepreneurs and managers develop an investor mindset and provides them with a framework and toolkit to make their startup or new business propositions highly attractive to investors.
Many entrepreneurs and small business owners become both frustrated and discouraged by the amount of time it takes to secure capital, the rejections they endure, and the lack of linearity and progress checkpoints over the course of the fundraising process. Whether you are an entrepreneur trying to raise finance or a business executive looking for approval to develop a new business opportunity, by developing an investor mindset and adopting an investor focused approach you will benefit in three critical ways:
You will complement your laser focused approach to building your product or service with a comprehensive understanding of the ecosystem, the market and your customers.
You will be poised to better manage the relationship with your investors or backers and set balanced expectations focused on the metrics that matter.
You will become well versed on the critical elements that make your proposition investable, establish effective action plans to change the elements that currently make your proposition unattractive, and build an effective compelling pitch.
This is a fast-paced interactive hands-on 1 day-workshop working directly with serial entrepreneur and author Marcelo Bravo. You will immerse yourself in mindset of the investor and work with the group to make investment decisions in real case studies. You will then use the framework to self assess the investability potential of your opportunity and establish actions plans to tackle critical gaps. After the workshop participants will have clear understanding of how to make their propositions highly attractive to investors and action plans to strengthen their pitch and successfully raise capital.
Who Should Attend
New business development managers
Block 1 - 9:00-10:30 / Overview
My Top 3 Tips for Successful Fund Raising
The Mindset of the Investor
Block 2 - 11:00-12:30 / Be the Venture Capitalist
What can we learn from some recent successful funding rounds - case studies
Investor Framework – Key Elements
Team Exercise – Review and Analyse 10 investment opportunities
Be the Venture Capitalist Interactive Game
Block 3 - 13:30-15:00 / Validation, Validation, Validation
What is Validation and why it is critical
Case studies of Successful Validation
Individual work and then team feedback discussion on your own validation plan
Block 4 - 15:30-17:00 / Investability Assessment
Individual Self-Assessment using the Investability Criteria
Establishment of Action plans to Achieve Investable Score
Review & Close
Only 20 places are available.
This one-day workshop will take place in Central London.
Marcelo Bravo is a serial entrepreneur specialising in virtual fast growth global companies based on disruptive science and technology. Marcelo is presently the founder and Chief Executive Officer of Oxford PharmaScience Ltd, a UK based consumer health company.
Marcelo has founded or co-founded four start-ups in the UK in the past ten years, two of which he has taken public to the AIM market, raising over £45m in funding from private and institutional investors. Prior to becoming an entrepreneur Marcelo had an international career in R&D with Procter & Gamble and also worked in corporate development for Boots The Chemist (now Alliance Boots Plc).
Marcelo holds undergraduate degrees both in chemistry and chemical engineering from American universities and an MSc in Management from the London Business School. He is currently completing an MSc in Experimental Therapeutics from Oxford University.
Marcelo is also creator of “Dream Design Surf”, a method aimed at helping entrepreneurs design new ventures for rapid growth, low risk and global impact and is actively involved in mentoring and promoting entrepreneurship in start-up ecosystems around the world.